29 August 2011

Advertising on television

Announcements of products, services and organizations are generally broadcast on television. It is by buying slots on airplay of a particular TV channel. Price depends on the popularity of the channel, time the trade is currently broadcast, number of viewers and the length of the advertising. It is more affordable than national chain where the cost is almost double to place an advertisement on local channels.

When you think about placing an ad on television, it is recommended that you first understand what public must be achieved. Different audiences have different taste, which can be determined by their choice of television series such as talk of Fame, cartoons, sports, reality, news, films, soaps, etc., prime-time. First time is generally from 6 to 19 and is the most expensive slot. After this is the time of news at noon or 10-23, cracks which have proved to be the time slots more effective for the success of a commercial. More affordable is the time to 12-16 SOAP. Always consult with the representative of the sales price. When the advertising at the national level, discover an advertising agency that operates generally on the basis of the commission. It is strongly recommended to negotiate during a rehearsal of the advertising and stay away from paying the full amount.

Compare prices of different networks and various programs before placing an advertisement. Another money saving the trick is to buy a 30 second advertising slot and air of ten to fifteen seconds length, one after the other. This increases the possibility of viewers target seeing the commercial without the cost of vote again. But it is risky pressure transmit critical information in a short period of time increases. For these reasons, the advertising should not be so short that the real message could not be delivered correctly to the audience. Usually, a commercial booster may be of shorter duration.

Search for people who would like to buy a slot that has already been purchased. This can be very delicate since it will be more as a bid for which they will be willing to pay a larger amount sometimes even double because they really need a slot. This usually occurs during the holiday season, which comes in the last quarter of the year on New Years Eve, Thanksgiving and Christmas holidays holidays. Best time of year to buy tickets for the commercial is the first and the second quarter of the year. The price is usually negotiable in the first quarter as sales representatives give discounts to advertisers who spend lot of money from advertising during the holiday season and want to retrieve it.

If planning to pay for advertising for the control of the year on rebates for advertising around the year. Usually, a 5% discount is offered in the signature for a period of six months and 10 per cent, in the signature for a period of twelve months. But keep in mind to verify exactly when the ads are being aired because these discounts are generally available to distract people from this point and advertisements are broadcast during hours of the strange and also during the holidays.

The very first commercial to go on the air was of Bulova Watch Company on WNBC, United States of America on July 1, 1941. And since then there have been non-stop and now ads sell no matter what one can ever imagine.