Since the time the first ever commercial to be broadcast on television of the Bulova company in July 1, 1941 several categories of ads have been trained. The ads have become an integral part of daily life and play an important role in consumer decisions. As has become the power of advertising that even a politician cannot ensure its success in the election campaign if it has not announced on television. The different categories of television advertising are political advertising, promotional advertising, infomercials, television commercial donut, promo and sponsorship.
Political advertising is nothing but reach out to the citizens of a particular region to capture their vote bank. It is the most influential advertising method and is also very important because it affects the nation in a masterly manner. The two core platforms to advertise for a political campaign are called electronic media of radio and television. It also depends on the money raised through political campaigns. Earlier collected money and more money raised, the best advertising method. Usually the candidate party committees contribute money. Specialized consultants television advertising are contacted to buy slots on local or national network. It was observed that even a candidate for the position of local office place an advertisement on television.
Promotional announcements and product placement advertising are advertisements placed on television by marketers involving commercial products to increase their sales and services. Promotional advertisements may appear on the television, movies, video clips, books, sites Web, and even video games. Good amount of money can be saved by consulting managers sales and accessories, models and rental location.
Television commercials are popular with the automotive industry and the James Bond films are credited to promote their. Promotion of cigarettes or any other product of smoking in movies have always been a point of controversy, as most of the Governments of the States have implemented a limit for the promotion of these articles. Authenticity of products and services announced several times are challenged by the consumer that some of them can be misleading. To combat this, consumers many groups have been formed which seek full disclosure of the product of the companies of advertising them. In the event of refusal of cooperation of any kind, these groups are likely to slam a case against the product and its company. Product announcements can be differentiated on the basis of appearances as sponsorship, focused on reducing costs costs and brand integration based. Sponsorship is the contribution of the SOAP company or sports games. Brand integration is known as the annexation of the product in a film or video song.
Infomercials are differentiated from TV on the basis of time other commercials. They are generally thirty minutes long as a regular program. They are also known as the teleshopping or paid programming. Can catch at odd hours of the day as early morning or late at night. It is actually a commercial leaving complete information on a particular product such as expert advice on the product, how it should be used, cost, and where it is available. They resemble more like a talk show than a commercial advertisers communicate to viewers with the help of catchy phrases, celebrities and experts.
Television commercial donut is a model. Its like a detailed plan and has all the elements needed to make a commercial finite, but the real product is missing. Usually the advertisers who are producing a difficult commercial use it. Local networks in return for the purchase of airtime on their respective channels usually provide the commercial donut. This is a very cost-effective method, but it has a lack of creativity won't guarantee customer attraction. With advances in technology of video editing this option is more popular among advertisers.
Promos or advertising promotional network means the television advertising. The amount of advertisements that are currently hosted on the local and national television was increased by the day and appeared almost everything one can imagine in the world.
Sponsors a program or a channel is made to promote products or a program for a cause. Group or individual financially supports to announce its product, service or organization.
