There are several factors to consider when making an advertising plan. As the type of message to be delivered, the target audience, how they should be targeted, budget, etc.. all that varies depending on the nature of advertising.
About the type of message to be delivered, try thinking from the point of the customer. It will impress him and catch his fancy. Note down points what the customer expects the company and what advantage it will have when dealing with the company. Effort should be made to keep the reader or listener or reader interest in advertising to the end. This procedure is known as the selection message.
After creating the outline of the image, select lines effectively to attract customers. The message should not be long enough to bore the customer. Some advertisers are under the illusion that more written question, the better the message delivered. Usually, they fear they are missing any information. This does nothing other than reduce the effectiveness of advertising and the customer is left unsatisfied.
For example, the heading of advertising should not be just "sell us Clothes," which is too specific. The taste of the people must be studied and the headline should be designed such that the client feels that his needs are met. It must also take into account seasonal changes, as if at the time the season is summer and there are many beaches around the area, under the ad should be something like "Summer Clothes for Sale" or "down the heat - buy swimwear." The body of the advertisement must mention the necessity to switch to summer clothes like cotton clothing. It should discuss in terms of health too, such as cotton can be used as swimwear as it will cause contamination, so swimwear is made of synthetic materials. Also include guidelines on swimsuits for obese people.
Ads are generating traffic or relationship builders or generator reputation. Suppose the budget involved is less, the target must be report generator. Because once the customers are established, they begin to trust the company and will move on to other companies. According to research, it takes ten percent less resources to retain existing customers to attract new customers. If the focus is on brand recognition, advertising should be building traffic.
The next issue is whether the advertiser wants quick results and lasting results. If quick result is desired, then a time limit should be imposed. As in the case of seasonal sales, the customer returns to get the advantage before the offer is completed. Results are expected so rapid in this case. But the disadvantage with advertisement with time is that the customer is linked to remember the product or the company in a short time and it creates a profound impact on the customer's mind.
Competing against rival ad company also contributes to a successful advertising plan. The power of the message should be compared with that of competitors. This does not mean that the advertiser should use the same level as its competitor, it would look like imitation and effectiveness will be diminished. But the publicity should be provided via a different path wisely and effectively, to out-do the competitor's ad.
The product description is also very vital like suppose an advertisement is for a restaurant, it will get customers immediately, if it's interesting. But if the ad is for a computer, it does not give immediate results, because it is not every day that someone buys a computer. This is called cycle analysis of purchase.
If targeting a higher incidence, newsletter is the best choice. But if newsletters are sent to customers real potential, then this approach should be adopted for message delivery. It should only be chosen after a thorough analysis, whatever the budget. Another important point is always hire a professional advertiser or an ad writer because not hiring one will sometimes be more expensive and causes more losses.
