26 February 2012

The Fundamentals of Radio Advertising Costs

Radio advertising has long been one of the best ways to reach your target audience, as radio stations frequently gather demographic information. This information allows advertisers to target specific sectors and people that you are interested in marketing to. If you do you are never committed to advertising on radio, then you probably have no idea how should radio advertising costs. There are several factors that go into determining the cost of radio advertising, production of commercial radio itself to the radio station that the ad is run.

Production of commercial radio

You can not run an ad on the radio without the first announcement. Compared to the performance of advertising, production is generally a nominal cost. A simple, single voice admaystart around $ 1,000, which would include editors, a voice actor and creative strategy. However, the price can easily rise to the largest, most extensive radio campaigns. For example, voice actors and additional endorsements of popular radio personalities can affect the cost of producing commercial radio.

Running the Radio Ad

There are several factors in micro-execution of advertising that affects price. butone can expect to spend anywhere from $ 100 - $ 1000 each time the ad runs. You can also buy bundled offers, which most radio stations offer, to reduce the overall cost ad. This means that you agree to pay for the ad run a number of times, and you could get a quantity discount.

The radio station

One of the biggest factors in determining the cost of advertising on the radio station is that the ad is placed on. A popular resort can cost much more than a station with only a moderate public. At the same time, since a popular resort puts more people to your ad, it might be worth the extra cost.

Time of Day radio ad is played

With the station, time of year and time of day that radio advertising works is important for radio advertising costs of factoring. As with stations, sometimesin year and one day are more popular than others. Choosing the right time is a little more difficult, because different people listen to the radio at different times. For example, if a station plays music in the afternoon, it can attract a younger population, whereas if the talk station hosts shows then it can attract a larger group or professional.

Advertising time on radio

The radio advertising is usually an average of 30 seconds, and most radio stations will give you a base price on this basis. However, a more radio advertisementmayeasily double radio stations price.Some offer a basic package that allows an advertising 10 seconds to about half the normal price. Although much shorter, a powerful ad that engages listeners can still be just as effective as the 30-second spot.


To begin your advertising on the radio that you may need to have a budget of at least $ 5000. Some experts even suggest from a $ 10,000 - $ 20,000. However, there are companies very famous radio advertising that can work with you to develop a radio campaign advertising effectiveness that works within your budget. Contact an advertising company radio for a radio marketing strategy that delivers results traceable and verifiable.