Human brain receives signals faster through the eyes instead of ears. The visual appearance is supposed to be more attractive to any other meaning, regardless of the medium of presentation. Therefore, there are methods by which it can increase the visual appeal. Other senses help the visual appeal and are also important to focus on.
A typical example is the color accompanied with audio and writing. According to a study of companies big budget spend billions in the color market research, to help in the product and packaging development. Color, with content, help to relate to the interests of the visitor and allows him to surf on the Web site more. A colorful article will make the drive to read to the end. Color makes things look more amiable.
Colors are known to influence the behavior of a person. As the blue color is supposed to have a relaxing effect. Red represents passion and love. A website can have red as the background color. Fast food have brilliant image of beautifully decorated food pasted on the walls. This encourages papillae of the client and the client harm on food, eat and left quickly. And that's exactly the response expected.
Effects of light can also be used to play with the mind of the Viewer. Announcements, especially for food products, placed strategically lights. The effects of light trigger hormones in the brain, which increases hunger. If the same is placed in a light, slightly dim, it will be not as tempting.
Countries around the world have different cultures that relate to a color on an occasion or emotion. Climatic conditions also attribute to it. As in America, people relate black to death and where, as in Asia, white is linked to the death. People living near the Ecuador as warm colours and nearest living people of Poles as cold colours.
This is a must for an advertiser to have knowledge of the colors and what they call too. Black is a synonym of elegance, sophistication, seduction and mystery. White stands for peace, pure, clean, fresh and young. Is synonymous with prestige, luxury and the elite. Money is synonymous with prestige, scientific, and cold. Yellow is synonymous with heat, happiness and joy. Orange stands for warmth, playfulness and dynamics. Red symbolizes love, excitement, strength, passion and danger. Rose is synonymous with cultivating, soft, mild and security. Green means nature, fresh, fertility and abundance. Blue: abbreviation of cool, trust, ownership and reliability. And finally purple means spiritual, royalty and dignity.
The advertiser's point of view, we can conclude that colors can determine customers purchasing habits. Black, blue, red and orange are impulse buyers. Smart buyers are attracted by the colour of the roses, light blue and blue sea. Companies use colors in the logo, advertising, etc., to pass the right message to the customer. Tell Wal-Mart has a Navy blue background and his capture is "We sell for less", which means smart clients are their goal. Mercedes has a logo of money, faithful to its class.
Before designing a publicity, the target clientele must be recognized and advertisers should not use colors that are their personal favorites, but according to the advertising campaign. Advertising to children should be bright, vibrant colours. Yellow, red, blue and green, which are the primary colours are the colours that attract children, is why parents buy these colours for their children. These colors represent heat, gentleness, confidence, reliability, playfulness and safety.
