Featuring a female model in advertisements initially started with advertising on products like alcohol and adult entertainment. Then, the trend spread like wildfire in the market and is still widely used despite being exaggerated. It became a compulsion now to have a beautiful model in all sorts of advertising, which sometimes seems unnecessary. They seem to sell anything shaving gel wagons.
Many activists on the right of women say that women are projected as merely an object such ads. But the harsh reality is that the ads featuring women is influencing audiences of all ages and advertisers have understood that. The advertisement starts with an attractive woman posing in seductive ways followed by the product or service offered by the company. The beauty of the model is already attracting customers, so advertisers do not make a greater effort to motivate them.
But there are some disadvantages of using models of women in some ads, and if a consumer is smart enough, it will not take time for him to realize that. It is totally indifferent to propose a female model or actress, promote products advertising men. Some good examples of this are showing a woman in a deodorant commercial ax and a comparison of the body of the woman partially nude in the body of a car. Second disadvantage is due to a higher concentration on the model of the attention it deserves by the product is not enough. The main goal of advertising is wasted.
Surprisingly only a few male models male-oriented advertisement for products. Even a portrait of a woman on an Internet business does not seem logical to some extent, as there are thirty percent of female Internet users and seventy percent of male Internet users, worldwide. Y to add, advertisers can not explain why beautiful body provide successful advertising.
Ads are compelling and motivating tool that can leave a profound impact on the minds of viewers and plays a major role in the culture and the attitude of people casting. Wide depicting women in this way and simply reduce their expansive image to an object of passion. The focus is solely on the physical beauty of women as the characteristics, the curves of the body. After the commercial was shot, using graphics technology, any kind of imperfection which the body is altered in a manner sends the signal that only perfect people are expected to use the product.
Companies have a moral responsibility also in society. These ads have a negative impact on society and leads to problems for the common woman. The main effect patient is pressure on women to obtain the quasi-perfect. They get so pressurized that they take the unhealthy way to achieve the overall objectives. They develop eating disorders, their health gets affected, which can sometimes cause irreparable damage. And those who do not at this point, facing humiliation and get ridiculed by everyone around them. This results in depression and other psychological illnesses in the long term.
According to research and surveys, most women swear that the advertisements lower their self-confidence and they see as unattractive because of the image being interpreted in the perfect woman in the ads. In America, seventy-five percent of healthy women think they are over-weight. Half the population of women are on some kind of diet program and nearly 10 million women suffer from serious eating disorders. The weight of a model is twenty three percent less than an ordinary woman weighed average.
Advertisements did not spare women being beaten. In particular, after shave lotion commercial, the voice says his background essential to learn martial arts because when a man applies the product, women will be attracted and will melt around him. Towards the end of the advertisement, they show a male model kicking several models of women who seem to have attracted him. This degradation of respect for women at the lower level.
After all this exposure, viewers identify with women as the weaker sex. Some believe that men decide their self-esteem. During the exposure of women as sexual objects triggered cases of physical assault and rape. Most women take the wrong way to get those stick figures, which are the results in diseases, sometimes leading to death. And most of that is attributed to the ads that make the lives of everyday innocent people. Marketing ethics should be built to raise the status of women in society and give them due respect but not degrade them.
